The 411 on COLOR FADE

We’ve all been there: we get our color done, and we love it.

We are obsessed.

We may have taken one too many selfies to commemorate this joyous occasion.

But as the days go by, this amazing relationship is beginning to wane. Things just aren’t like they used to be. It is most definitely different.

You signed up for a long term relationship with your color, but you find out now that it is more like a one night stand kind of thing.

You think to yourself – how did this happen to me?

You Were Hot ‘n Steamy

We’ve all seen the commercials with the woman in the steamy shower lathering her hair and practically screaming in ecstasy. But she’s doing it all wrong. I mean, it’s perfectly fine if you want to rinse, lather, repeat and release animalistic screams in the process – but the water should not be hot. You should adjust your water temperature to lukewarm or cold when rinsing. Hot water lifts the outer cuticle layer, which is one of the most common reasons that color fades. The hotter the water, the quicker the color loss.

Maybe cool it down a bit, no?

You Stopped Being A Dirty Girl

How much of being a dirty girl is being too dirty? We all love our hair to be clean – but the problem is that the more you shampoo, the faster your color is going to fade out. Color’s worst enemy is water. The chemicals in hair dye make your hair more vulnerable to water’s effects. This doesn’t mean you need to stop taking showers — just make simple tweaks to your routine, like avoiding excessive rinsing: once you’ve shampooed and conditioned, don’t tilt your head back and let the water just run over it for several minutes. Also, instead of shampooing your hair every day, try using a dry shampoo at the roots to soak up oil.

Being moderately dirty keeps you colorful.

Improper Protection

When you are in any relationship – using protection is key, even with your color. Just like how hot water opens the cuticle of the hair – imagine how much more the cuticle opens when the temp is over 100 degrees. Heat protectants not only protect your hair from the heat (duh, I know) but they also keep the cuticle sealed down so that color does not come out as fast and it provides extra conditioning.

It’s funny how a little bit of protection keeps you from regrets.

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